When it comes to printing, choosing the right paper can make all the difference. The type of paper you select not only affects the look and feel of your final product but also how your audience perceives your brand. With so many options available, it can be a bit overwhelming. That’s why we’ve put together this friendly guide to help you navigate paper types, weights, and finishes, so you can make informed decisions for your next print project.

Paper Types: Getting the Basics Right

Uncoated Paper: Uncoated paper has a natural, slightly rough texture. It’s great for writing on and gives a more understated, classic look. Think letterheads, envelopes, and notepads.

Coated Paper: Coated paper has a smooth finish that enhances colour vibrancy. It’s available in gloss, silk, and matte finishes, making it ideal for brochures, flyers, and posters.

Speciality Paper: Speciality papers include textured finishes like linen or laid, as well as recycled and metallic papers. These are perfect for invitations, premium business cards, and high-end packaging.

Paper Weights: Light or Substantial?

Paper weight is measured in grams per square metre (gsm). The higher the gsm, the thicker and sturdier the paper.

  • 80-100 gsm: Standard office paper, great for everyday printing.
  • 120-170 gsm: Ideal for quality flyers, posters, and folded leaflets.
  • 200-250 gsm: Suitable for sturdy covers, premium flyers, and postcards.
  • 300-400 gsm: Perfect for business cards, invitations, and luxury packaging.

Finishes: The Final Touch

Gloss: A shiny finish that makes colours pop and images stand out. Great for promotional materials and photo-heavy designs.

Matte: A smooth, non-reflective finish that offers a sophisticated, elegant look. Ideal for text-heavy documents and high-end branding.

Silk: A middle ground between gloss and matte, offering vibrant colours with a subtle sheen. Suitable for brochures and corporate materials.

Why Paper Choice Matters

The paper you choose communicates more than you might think. A high-quality paper can convey professionalism, attention to detail, and brand values. Conversely, using flimsy or unsuitable paper might send the wrong message.

By understanding your options and considering your audience and purpose, you can select a paper that enhances your design and leaves a lasting impression.

At Scantech Print, we’re always happy to advise on the best paper choices for your project. Get in touch with us today and let’s create something wonderful together!